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March 28, 2009

Replacing a Card: Lost in Translation?

Filed under: corporate Responsibility,HSBC,Plastic Money,QoS — Vickram Crishna @ 10:12 am

I discovered the downside of having my (credit, debit) cards stolen: having to deal with the process of getting a replacement. The hero of this epic adventure turned out to be HSBC, the world’s local bank, or whatever it is they currently take pride in being.


It began when I discovered my wallet had been stolen. Later the same day, by a fantastic coincidence, a courier turned up from HSBC, with a replacement card for my debit card, which I thought was quite timely. Still, the lost card was floating around in someone’s hot little hands, and blocking it seemed a priority.

Silly me. (more…)


September 24, 2007

Adobe Walls, as blank as bricks?

Filed under: Adobe,corporate Responsibility,Ingram Micro,Wipro — Vickram Crishna @ 5:47 pm

I have a view on the purpose and effectiveness of branding: I believe it can add value.

However, it can only do that if the corporate environment is conducive, and quite often, it just ain’t so.

Something that caused a stir in India recently was the subject of Open Document publishing, the use of globally accepted standards for published documents. One software major has been keen to establish its imprimatur in this area, but was rebuffed by voting countries, who are said to prefer a competing standard in Open Source.

The whole controversy made me think that perhaps there is something to be said about ‘market’ forces, when they do not fall into convenient slots. The very visibility of global majors should make their customers and other stakeholders benefit from the exercise of supporting their proprietary file formats and related tech information, yet this is not axiomatic. Here’s an example.


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